World Nomads, a global travel insurance provider, struggled with high bounce rates, inconsistent ad performance, and difficulty connecting with international travelers. By restructuring their Google Ads campaigns, optimizing landing pages, and implementing automation, we revitalized their acquisition pipeline, resulting in 412,000 conversions and a 150% increase in customer growth.
World Nomads, a global travel insurance provider covering over 100 countries and 150+ adventure sports, faced rising competition and inefficiencies in their broad, poorly targeted ad campaigns. Their digital funnels also struggled to convert and retain clients. Partnering with Redefine Web, they restructured advertising strategies with refined targeting, keyword planning, landing page optimization, and lifecycle automation. This boosted acquisition performance, reduced costs, and increased global conversions, driving sustainable long-term growth.
World Nomads faced significant challenges in running effective paid media across global markets. Their Google Ads campaigns gained impressions but struggled to convert due to poor targeting, broad keywords, and weak landing page optimization. High bounce rates further hurt performance, especially with international and mobile audiences.
The campaigns lacked personalization for different regions, with generic ad copy failing to connect with diverse travel insurance needs. This led to wasted spend and limited ROI. Even after conversions, there was no follow-up to build loyalty, resulting in low retention and missed revenue.
Query intent misalignment also reduced visibility during the post-COVID travel recovery period, making acquisitions costly and inefficient. World Nomads needed a stronger global strategy to attract high-quality leads, improve engagement, and nurture customers in the long term.
Redefine Web implemented a multi-phase strategy to redesign World Nomads’ ad ecosystem from the ground up. We began with extensive global keyword research, ensuring alignment with search behaviors across different regions. Next, we rebuilt ad campaigns across Google and LinkedIn, introducing audience-specific messaging tailored to international travelers. Landing pages were redesigned for improved UX and optimized conversion journeys, resulting in a significant reduction in bounce rates. To foster long-term retention, we created automated email follow-ups after purchase, strengthening relationships with customers and encouraging repeat business.
Key actions included:
Through a comprehensive restructuring of their ads, landing pages, and retention funnel, World Nomads achieved a 150% increase in customer growth, a more substantial ROI from global ad spend, and long-term conversions that minimized wasted ad budget. The campaigns delivered measurable results, with over 412,000 conversions tracked and a cost per acquisition lowered to $21.19.
Myles Scolnick
Peter Dolenc
Francis Strutt
