Faced with a limited budget and ambitious goals, this Missouri DUI defense law firm partnered with Redefine Web for long-term SEO. By focusing on link building, guest posting, and local listings, we achieved a 681% increase in traffic, which fueled new client acquisition and major firm growth.
Wilentz, Goldman & Spitzer, P.A. is a specialized DUI defense law firm based in Missouri, providing expert legal services for individuals seeking defense in driving under the influence cases. While highly skilled in their field, the firm faced stiff competition in the online legal space, where visibility on search engines directly impacts new client acquisition. Like many law firms, their business relied heavily on referrals, word of mouth, and limited digital efforts. With the legal industry being one of the most competitive sectors in SEO, the firm struggled to establish digital authority despite having a strong reputation locally. Recognizing the growing importance of search visibility and consistent leads, they sought a long-term SEO solution to match their ambitions without drastically increasing their modest marketing budget. By partnering with Redefine Web, the firm implemented a scalable and ROI-driven SEO strategy that turned their online presence into a consistent client-generating engine, ultimately propelling their growth and expanding their legal team.
Wilentz, Goldman & Spitzer approached us, facing challenges in expanding their digital presence. While their website was structurally sound and supported by strong in-house content, they lacked the off-page authority needed to compete in high-value search rankings. Their backlink profile was weak, making it challenging to compete with larger firms that have a stronger domain authority.
Local SEO was another issue. Their Google Business Profile was under-optimized, and directory submissions were incomplete, which limited their visibility in key local searches.
Competition in the legal industry heightened the problem, as major firms invested heavily in SEO, advertising, and content. With only a modest budget, our client struggled to keep pace.
The COVID-19 pandemic compounded these challenges, reducing client acquisition opportunities. Despite having quality blogs and a mobile-ready site, their low domain authority resulted in limited qualified traffic. This created a gap between their ambitions to expand and the lack of visibility, authority, and strategy needed to achieve sustainable growth.
To overcome these challenges, Redefine Web pivoted the strategy toward building domain authority and strengthening local visibility. With the client’s budget capped, we reallocated resources from areas with diminishing returns to a structured SEO program focused on sustainable growth. Our solutions included:
This multi-level link building and local SEO strategy helped improve authority, rankings, and organic traffic without additional budget.
The implementation of a long-term SEO and link building strategy not only increased search visibility but also transformed the client’s business performance. With a 681% increase in organic traffic, the firm now dominates search rankings for DUI defense locally, drives consistent high-quality leads, and has expanded significantly, hiring additional attorneys to meet demand.
Myles Scolnick
Peter Dolenc
Francis Strutt
