Trilby Misso Lawyers, one of Queensland’s most trusted personal injury law firms, partnered with Redefine Web to improve digital client acquisition. With optimized campaigns, differentiated messaging, and strategic social ads, we achieved 183% more leads and 8X more clients from the same budget.
Trilby Misso Lawyers is one of Queensland’s oldest and most reputable personal injury law firms, having served the community since 1956. With more than 40,000 clients supported in their pursuit of fair compensation, the firm has built strong brand recognition, backed by nearly seven decades of advocacy. Despite this, their traditional growth channels limited scalability in an increasingly digital-first landscape. Competing law firms were gaining traction with targeted online marketing, and Trilby Misso needed a solution that would not only uphold their established reputation but also make their services more visible and accessible to modern audiences. Redefine Web partnered with the firm to strategically position them as a leading personal injury law provider across Facebook and Instagram, turning social media into a measurable source of qualified, affordable, and consistent client acquisition. This engagement helped Trilby Misso amplify its impact by channeling innovative ad strategies, creative messaging, and campaign testing into tangible growth results.
Trilby Misso Lawyers, a long-trusted firm in Queensland, faced challenges in digital visibility and client acquisition. While their prior social media campaigns delivered moderate results, they failed to drive meaningful growth or a strong return on ad spend.
In a crowded legal market, their ad creatives lacked uniqueness, and budget allocation was poorly optimized. Campaigns did not properly segment audiences into cold, warm, or ready-to-convert groups. As a result, lead quality remained low, with many prospects failing to turn into clients.
Costs per lead were also much higher than industry benchmarks, and reporting offered little clarity for ongoing improvements. Leadership realized that without a more effective marketing partner, the firm risked losing ground in the competitive personal injury sector. They needed a solution that could quickly boost lead flow while also building a scalable, cost-efficient system to consistently attract and qualify new clients — without increasing ad spend.
Redefine Web implemented a high-impact Facebook and Instagram advertising strategy built on unique, conversion-driven messaging and methodical testing. Our team applied creative frameworks that blended empathy, authority, and clear differentiation while staying within industry compliance guidelines. Through regular optimization of creative variants, budget allocations, and geo-targeting, we achieved unprecedented efficiency and volume, resulting in a significant ROI within two months.
Key steps included:
By redefining Trilby Misso’s paid social media presence, Redefine Web enabled the firm to generate significantly more qualified leads, secure 8X more clients, and slash acquisition costs — all without requiring a larger budget. This achievement demonstrated the effectiveness of smart, data-driven messaging and targeting in driving client growth in a highly competitive legal market.
Myles Scolnick
Peter Dolenc
Francis Strutt
