The Awareness Centre faced challenges of reaching more clients online and promoting counselling training courses effectively. By implementing an SEO overhaul, digital PR, and high-performing PPC campaigns, Redefine Web helped TAC increase visibility, attract quality leads, and achieve consistent audience growth.
The Awareness Centre (TAC) is one of London’s largest providers of counselling, psychotherapy, and mental health services, offering therapy, counselling courses, and specialist training in multiple locations across the city. With a strong offline reputation built on clinical excellence and accessibility, TAC sought to expand its reach further online to serve individuals seeking guidance and support. In addition to core therapies for individuals, couples, and groups, TAC also offers accredited counselling training courses that represent an essential part of their mission to grow the next generation of practitioners. Recognising the competitive landscape of London’s mental health services sector, TAC partnered with Redefine Web to redesign its digital strategy. This partnership enabled TAC to amplify its visibility, attract higher-quality leads, and drive enrollment in its programmes through carefully balanced SEO and PPC execution.
When TAC partnered with Redefine Web, the goal was to strengthen its digital presence in a crowded therapy and training market. Despite strong local demand, their website had low search visibility, poorly optimized service pages, and lacked the authority needed to capture relevant traffic. This meant lost opportunities to connect with people actively searching for counselling support.
A significant challenge was also promoting their respective counselling training courses. While TAC had credibility offline, online visibility for training-related terms was weak. Competitors with stronger digital strategies attracted more applicants, leaving TAC at a disadvantage.
Beyond visibility, TAC needed a reliable funnel that drew in qualified leads—individuals ready to become clients or course applicants. The absence of structured PPC campaigns further slowed their reach and growth. To succeed, TAC required a holistic strategy that blended SEO for sustainable visibility with PPC for immediate, measurable results.
Redefine Web deployed a two-phase solution. First, we redesigned TAC’s SEO structure, refreshing service pages and producing optimized blog content tailored to core buyer personas. Alongside this, we launched an extensive digital PR and link-building campaign to strengthen TAC’s authority in the mental health space. Once this foundation was in place, we layered in highly targeted PPC campaigns designed to boost course sign-ups and generate high-quality leads for specific locations.
Key steps included:
With a well-balanced mix of SEO and PPC strategies, The Awareness Centre experienced strong and consistent growth in both visibility and conversions. The SEO foundation ensured long-term authority and traffic growth, while paid campaigns drove near-term course sign-ups and service inquiries. TAC is now better positioned as a trusted name in London’s mental health landscape, with measurable results in traffic, leads, and enrolments.
Myles Scolnick
Peter Dolenc
Francis Strutt
