TAYSAD, Turkey’s leading automotive supplier association, needed a highly secure platform that both simplified user access and supported confidential member communications. Through intuitive design, advanced security, and optimization, we increased engagement and incoming organic traffic while ensuring seamless collaboration.
Founded in 1978, TAYSAD is the leading voice of Turkey’s automotive supplier industry, representing over 490 members who contribute 65% of the country’s national production and 70% of its exports. As a key non-governmental body, it develops strategies to promote sustainable growth, boost global competitiveness, and collaborate with both government and international partners. Positioned as a “Reference Institution,” TAYSAD sought a digital hub reflecting its authority, credibility, and inclusivity. To support members with varying digital skills, a modern, user-friendly, and secure platform was required that not only communicates effectively but also fosters collaboration and dialogue across the industry.
Before working with Redefine Web, TAYSAD faced significant digital limitations. Their website wasn’t user-friendly for a broad audience, from technical experts to members with limited digital skills. Poor navigation reduced accessibility and stakeholder engagement.
They also lacked a secure backend system for member institutions. Without strong protection, sensitive communication was exposed, raising concerns about privacy and trust. Additionally, the site struggled with slow speeds, limited scalability, and poor visibility, rendering it ineffective as an industry hub.
TAYSAD needed more than just a redesign—they required a secure, intuitive, and scalable platform that reflected their leadership in Turkey’s automotive supply industry while supporting global collaboration.
Redefine Web designed and developed a user-centric digital platform that aligned with TAYSAD’s goals of accessibility, communication, and security. We created an intuitive design that catered to different technical familiarity levels while ensuring consistent functionality across devices. Advanced backend security was implemented to safeguard member communications, enabling safe collaboration among institutions. Additionally, we optimized performance for fast load times, increased reliability, and scalable usability.
Key steps included:
Through an improved user experience, an enhanced security framework, and performance-driven optimization, TAYSAD’s new platform has become a reliable and central hub for its 490+ member institutions. Engagement metrics soared, organic reach expanded by 160%, users benefited from faster load times, and session durations lengthened — proving the platform’s success in fostering trust and collaboration.
Myles Scolnick
Peter Dolenc
Francis Strutt
