Psychological Health & Wellness Care, a medical association, struggled to grow event attendance and engage professionals beyond their existing network. With targeted ad campaigns, Google Analytics insights, and multi-channel strategies, we grew their leads by 238%, web traffic by 285%, and boosted attendance by 67%.
Psychological Health & Wellness Care is a professional medical association dedicated to supporting mental health practitioners through ongoing education, training events, and conferences. Their mission focuses on advancing psychological wellness practices while creating platforms that connect industry experts and practitioners. While their conferences were highly valuable for members, the association often struggled to drive awareness outside of their immediate network. With a limited digital marketing strategy and inconsistent event promotion efforts, they were unable to capture new audiences or fuel consistent attendance growth. Traditional outreach methods had plateaued, and without targeted campaigns, their message was not reaching the right professionals in different geographic areas. Redefine Web collaborated with Psychological Health & Wellness Care to enhance their brand visibility, expand online event reach, and develop digital ad campaigns that targeted the decision-making mindset of healthcare professionals.
Psychological Health & Wellness Care faced significant challenges in promoting their conferences. While their in-person events had strong reputations, outreach relied on outdated methods and a minimal digital presence, making it hard to attract new attendees beyond existing circles. With plans to expand geographically, they needed stronger visibility and broader reach.
Their website had poor search visibility, limiting discovery by professionals looking for events. Organic channels produced few leads, digital ads were either unused or ineffective, and social media engagement was too low to drive registrations.
Compounding the issue, they lacked meaningful analytics. Without insights, they couldn’t track campaign performance, identify effective channels, or understand attendee journeys. This reliance on guesswork hindered consistent growth.
To succeed, they required a data-driven, integrated marketing strategy that would improve online discoverability, engage professionals across digital platforms, and position conferences as essential industry events.
Redefine Web created a multi-pronged marketing approach built around professional networking platforms and social advertising. We executed highly targeted Facebook campaigns to capture specific demographics across chosen geographies. LinkedIn ads were deployed to position the association in front of professionals actively seeking career development opportunities. Twitter ads added another layer of consistent reach, ensuring visibility in real-time engagement streams.
To make campaigns measurable, Google Analytics was integrated to provide detailed reporting on traffic sources, visitor behavior, and conversion actions. We optimized messaging to highlight conference benefits and positioned Psychological Health & Wellness Care as a reliable professional brand.
Key steps included:
Through our targeted, analytics-driven multi-channel approach, Psychological Health & Wellness Care experienced dramatic gains in both digital reach and measurable event success. By improving organic visibility, launching strategic ad campaigns, and establishing performance tracking, they saw a 347% organic lift, 285% more traffic from digital ads, and a 67% rise in conference attendance.
Myles Scolnick
Peter Dolenc
Francis Strutt
