ProCare Sports Chiropractic struggled with an outdated website, weak SEO, and scattered branding that limited new patient growth in a competitive local market. By redesigning their site, optimizing content for search engines, enhancing local listings, and running Yelp ads, we increased engagement by 30% and generated more high-intent leads.
ProCare Sports Chiropractic is a well-established chiropractic practice based in San Diego, specializing in sports injury treatment, spinal health, and preventative care. Known locally for expert, patient-centered service, ProCare had built a strong offline reputation but needed a stronger digital presence to fuel consistent client acquisition. Their outdated website lacked a modern look, intuitive navigation, and conversion-friendly calls to action, making it difficult to attract new patients online. As healthcare services become increasingly digital, patients are turning to search engines, online reviews, and local directories like Google Maps and Yelp when seeking chiropractic providers. To meet evolving patient expectations and expand their reach, ProCare needed its brand, website, and digital channels to represent its credibility, professionalism, and care quality. Partnering with Redefine Web enabled ProCare to create a cohesive online strategy, modernize its brand, and generate measurable engagement and lead growth within a competitive San Diego healthcare landscape.
ProCare faced several challenges before working with Redefine Web. Their website, unchanged since the early 2000s, looked outdated, lacked responsive design, and failed to highlight their quality of care. This poor first impression discouraged potential patients, who increasingly rely on online research when choosing a provider.
Visibility was another primary issue. Without an SEO strategy, ProCare’s site barely appeared in local search, such as “San Diego chiropractor.” This made it difficult for new patients to discover them outside of personal referrals.
Branding was also inconsistent. Their online presence, visuals, and messaging did not align with the professional, high-quality care they delivered, which reduced trust and recognition.
Lastly, lead generation was limited. Competitors leveraged Google, Yelp, and paid ads, while ProCare mainly relied on word-of-mouth. This meant missing opportunities to connect with patients who were actively searching for chiropractic care.
In short, ProCare’s strong reputation was being hindered by outdated digital tools, poor visibility, and weak branding — all of which were limiting their growth.
Redefine Web implemented a comprehensive digital strategy that addressed ProCare’s challenges with targeted solutions to attract high-intent patients and modernize their online presence.
We began with a comprehensive website redesign to create a professional, user-friendly platform that effectively captured ProCare’s unique value and guided patients toward clear next steps, such as scheduling appointments. Strategic SEO optimization was layered into the new site to ensure content architecture and keywords aligned with top local searches. Additionally, we optimized business listings on Google and Yelp and implemented targeted paid Yelp advertising campaigns to capture patients actively searching for chiropractic care in San Diego.
Key steps included:
By redesigning the website, optimizing SEO, aligning branding, and leveraging local advertising channels, ProCare gained a reliable digital funnel for patient acquisition. Their recognition improved, their online credibility grew, and measurable engagement increased by 30%. With stronger visibility and seamless patient touchpoints, they built a foundation for sustainable practice growth.
Myles Scolnick
Peter Dolenc
Francis Strutt
