Peaceful Mind Psychology, a Melbourne clinic, faced low enquiries and financial strain due to poor online visibility. By implementing a Google Ads campaign and a complete SEO strategy, Redefine Web increased organic traffic by 17%, generated 8,000 impressions per month, and drove consistent client growth.
Peaceful Mind Psychology is a Melbourne-based psychology clinic specializing in individual therapy, group sessions, and organizational workshops. With a mission to provide compassionate, professional mental health support, the clinic set out to make therapy services more accessible to both individuals and workplace organizations. However, in a highly competitive industry where search visibility often serves as the primary factor in client acquisition, their lack of online presence created significant challenges. Despite offering high-quality services and having a strong reputation in local networks, their digital footprint was limited, and their website was not effectively bringing in new enquiries. Recognizing the growing demand for accessible, trusted psychology services across Victoria, Peaceful Mind Psychology sought a reliable and measurable marketing strategy to connect with potential clients. Partnering with Redefine Web, the clinic sought to transition from uncertainty to a data-driven system, ensuring steady lead generation while maximizing its advertising investment.
Peaceful Mind Psychology faced significant challenges before working with Redefine Web. Their website had poor SEO, minimal traffic, and low rankings for key keywords such as “psychologist Melbourne.” This lack of visibility meant potential clients often chose competitors instead, limiting enquiries and lowering revenue.
They also struggled without a structured paid advertising strategy. Ad spend wasn’t generating qualified leads, leaving the clinic uncertain about how new clients would find them. The lack of measurable marketing created pressure on leadership and led to low team morale.
Additionally, they needed to market both individual therapy and organizational programs, necessitating precise audience segmentation and tailored messaging to reach their target audience effectively. With a limited budget, campaigns had to deliver real impact. Without resolving these issues, the clinic risked ongoing financial strain, stagnant growth, and continued stress for the team.
Redefine Web implemented a twofold strategy combining Google Ads with Search Engine Optimization. Our paid campaigns launched within the first week, targeting both individual therapy seekers and organizations. We refined keyword targeting, applied geographic filters for Melbourne, and optimized copy for conversions. In parallel, we conducted a comprehensive SEO audit to enhance site health, technical performance, and on-page relevance. Over the course of six months, we expanded our authority-building efforts, optimized keyword placements, and addressed technical issues to create long-term organic visibility.
Key steps included:
By combining Google Ads and SEO, Peaceful Mind Psychology achieved measurable growth in lead generation and conversions. Within six months, they gained over 289 keyword rankings, boosted organic traffic by 17%, and achieved consistent enquiries through ads while keeping CPC low. Together, SEO and paid ads positioned the clinic for long-term sustainability and predictable client acquisition.
Myles Scolnick
Peter Dolenc
Francis Strutt
