Meritt Payments faced critical challenges, including a slow-loading website, ineffective multilingual SEO, and poor service presentation, which hindered conversions. By redesigning the website, optimizing for bilingual audiences, and implementing strategic CTAs, we improved engagement, boosted conversions, and drove measurable growth.
Meritt Payments is a financial technology company that delivers advanced payment processing solutions for a wide range of businesses, from small startups to large enterprise organizations. Their services cover card-not-present payments, mobile payment solutions, and fully integrated point-of-sale systems designed to drive both efficiency and profitability for their clients. Operating in an industry where trust, security, and innovation are paramount, Meritt prioritizes personalized service while ensuring performance and compliance standards. Despite their strong value proposition, their digital presence was holding them back. A slow, poorly optimized website negatively impacted client acquisition and weakened their brand in a competitive market. Redefine Web was engaged to realign their digital platform with their industry-leading services, making their online presence not just functional—but a driver of client engagement and measurable growth.
Meritt Payments came to Redefine Web with significant website challenges. Their site was overloaded with plugins, resulting in 10-second load times that negatively impacted user experience and cost them opportunities.
The design also failed to effectively showcase their advanced payment solutions in a transparent and customer-focused manner. Potential clients couldn’t easily understand the range or value of their services.
Multilingual optimization was another weak point. The English and French setups were poorly coded and lacked a proper SEO strategy, reducing search visibility and limiting organic traffic.
These issues combined to damage conversions, credibility, and competitiveness. Meritt needed a faster, SEO-optimized, bilingual website to engage clients seamlessly and position itself as a trusted leader in payment technology.
Redefine Web rebuilt Meritt Payment’s website to be fast, bilingual, and strategically optimized for conversions. We streamlined performance by eliminating unnecessary plugins and coding a lightweight, brand-aligned design. Strategic CTAs were placed across key service sections to drive immediate engagement, while a comprehensive multilingual SEO structure was implemented for both the English and French markets.
Key steps included:
By redesigning Meritt’s website with a user-first, multilingual, and SEO-focused approach, we delivered a powerful platform that significantly boosted performance. Organic traffic rose, CPA dropped, and Meritt gained visibility for over 500 competitive keywords—solidifying their market presence while ensuring measurable returns from their digital investment.
Myles Scolnick
Peter Dolenc
Francis Strutt
