Georgia Behavioral Health Professionals, part of LifeStance Health, aimed to rapidly grow new patient volume while keeping acquisition costs below $25. With geo-targeted PPC, tailored landing pages, and scalable campaign optimization, we achieved a $19 CPL and increased patient volume 3X while building a replicable nationwide model.
Georgia Behavioral Health Professionals, a division of LifeStance Health, is one of Georgia’s leading comprehensive behavioral healthcare networks. With psychiatrists, addiction specialists, psychologists, and therapists under one roof, they provide accessible, full-spectrum care for mental health patients across multiple office locations. As part of LifeStance Health’s vision for growth, the Georgia division became the testing ground for a repeatable, scalable marketing model that could be applied nationally. Their challenge was to rapidly increase patient acquisition while maintaining strict control over lead acquisition costs. Partnering with Redefine Web, they sought a data-driven paid media and conversion strategy that would deliver measurable growth, attract new patients, and establish a digital system repeatable across all LifeStance Health-owned entities.
Georgia Behavioral Health Professionals sought to rapidly grow patient acquisition while keeping cost per lead under $25. With 10+ Atlanta offices, they aimed to build a scalable model that could be replicated nationwide under the LifeStance Health network.
The challenge was balancing immediate lead goals with long-term expansion. Early PPC efforts showed promise but faced constraints in budget utilization, keyword selection, and design. Proximity-based targeting drove local traffic but didn’t always translate to scheduled appointments, which often relied more on provider availability than location.
Beyond volume, they needed higher-quality patient leads. Specialty services, such as TMS therapy, require precise category targeting to capture niche demand. To solve this, Redefine Web developed a hybrid system that blends geo-targeting and service targeting, scalable landing pages, and continuous optimization. The result was a cost-efficient strategy that tripled patient volume while maintaining budget discipline.
Redefine Web designed a scalable, multi-phase PPC strategy focusing on both geographic and service-specific targeting. Our team built appointment-focused landing pages with simplified navigation, service availability details, and provider bios to maximize conversions. Integrating Google My Business for geo-modified searches allowed strong local visibility, while targeted campaigns around specialty services (like TMS) captured unique demand. Campaigns were structured into service-based segments to balance budget allocation while enabling growth.
Key steps included:
By executing a scalable, hybrid PPC and landing page strategy, Redefine Web helped LifeStance Health’s Georgia Behavioral Health Professionals triple their patient volume while maintaining a $19–$23 CPL. This repeatable model delivered both rapid results and a long-term framework that became the nationwide patient acquisition strategy for LifeStance affiliates.
Myles Scolnick
Peter Dolenc
Francis Strutt
