iSmile Dental Spa once struggled with low online visibility, inconsistent patient flow, and an outdated digital presence. Through redesigning their site, implementing SEO, launching video campaigns, and optimizing local rankings, we achieved a 900% increase in patient growth, resulting in stable monthly new patient acquisitions.
iSmile Dental Spa is a premium dental practice located in Carmichael, CA, offering a comprehensive range of services, from general dentistry to advanced procedures, including sedation dentistry and periodontal disease treatment. Serving a diverse patient base, iSmile Dental Spa emphasizes both comfort and advanced treatment techniques, positioning itself as a modern, patient-first dental provider in its community. However, like many local businesses, their digital presence was lagging significantly behind their reputation. Before partnering with Redefine Web, they faced issues with a non-mobile-friendly website, poor technical fundamentals, including broken links and unsecured browsing, and limited visibility in search rankings. Without strong marketing systems in place, their referrals and sporadic walk-ins were the only sources of new patients. By partnering with Redefine Web, iSmile Dental Spa reshaped its digital footprint, optimized local visibility, and built consistent patient acquisition channels that delivered measurable growth and long-term ROI.
Before partnering with Redefine Web, iSmile Dental Spa struggled to consistently attract new patients. Their website was outdated, non-responsive on mobile devices, insecure, and not easily crawlable by search engines—making it nearly invisible to potential patients.
Content gaps exacerbated the issue, with no optimized pages for high-demand services such as sedation dentistry or periodontal treatments. This left them unable to showcase expertise or compete with nearby practices.
Technical problems also plagued the site: broken links, missing metadata, incomplete titles, and crawlability errors. As a result, the practice had no top 10 search rankings.
Locally, their NAP details were inconsistent, with minimal citations, poor review visibility, and a weak Google Business Profile. Social proof was nearly absent.
They also ran no advertising campaigns, had no video presence, and missed out on high-intent searches, such as “dentist near me.”
Ultimately, despite offering quality services, they lacked a digital foundation, averaging just 1–2 new patients a month online, with no sustainable growth pipeline.
Redefine Web implemented a complete digital overhaul for iSmile Dental Spa. We redesigned their website to be mobile-friendly, SEO-focused, and fully secured with HTTPS. Google Analytics was added for real-time tracking and performance measurement. Website content was vastly expanded with keyword-focused, specialized pages targeting the most profitable dental services, ensuring search relevance. We launched ongoing local SEO optimization, improving rankings and citation consistency across directories, while implementing a Google Ads (PPC) campaign to generate quick new patient leads. A professional video campaign was produced and promoted, increasing engagement and conversions through stronger storytelling and calls-to-action. Finally, we optimized their Google My Business (GMB) profile with accurate NAP, backlinks, and continuous review generation strategies.
Key steps included:
Within just 6 months, iSmile Dental Spa ranked on the first page for 75 keywords, significantly boosting local visibility. Website traffic surged by more than 800%, while patient acquisition increased by more than 900% over the course of just a few years. The practice went from receiving 1-2 patients per month from digital sources to averaging 12-14 new patients per month through SEO, PPC, and local optimization—delivering a lasting ROI and sustainable growth.
Myles Scolnick
Peter Dolenc
Francis Strutt
