ECA, the global leader in independent educational consulting, needed a digital platform that reflected its authority, credibility, and security. We designed and developed a user-friendly website featuring a secure member directory, implemented targeted SEO and PPC strategies, and drove over 50,000 monthly organic visits, resulting in an 18% increase in leads.
The Independent Educational Consultants Association (IECA), founded in 1976 near Washington, D.C., is the leading authority in ethical, professional educational consulting worldwide. It supports families through expert consultants, training, and resources, maintaining high moral standards. Despite its strong reputation, IECA’s digital presence lagged. Partnering with Redefine Web, it developed a secure, user-friendly website featuring an enhanced consultant directory, improved search visibility, and increased traffic. The new platform strengthened IECA’s authority and made its members more accessible to families globally.
Before partnering with Redefine Web, IECA faced significant online challenges that limited its reach. Their website lacked usability and failed to make a strong first impression for families seeking consulting services.
The member directory, one of their key assets, was challenging to use, insecure, and frustrating for parents and students seeking trusted consultants. Their online visibility was also weak, with poor search engine traction that drove families to competitors instead.
Without strong SEO, structured content, or a proper lead pipeline, IECA’s digital credibility lagged behind its strong offline reputation. The absence of social and PPC campaigns further limited their ability to connect with broader audiences.
To maintain trust and authority, IECA needed a secure, accessible, and impactful online presence that could drive measurable traffic, leads, and reinforce its role as a global leader.
To meet these challenges, Redefine Web delivered a complete digital transformation for IECA. The redesign focused on creating a professional, secure, and user-friendly website that emphasized the organization’s credibility and leadership in educational consulting. A new member directory was created with advanced security, enabling families to easily find consultants they could trust. We implemented an SEO-driven content strategy in conjunction with PPC and social media campaigns to enhance visibility, resulting in significant improvements in rankings and a boost in leads.
Key steps included:
By creating a user-focused, secure, and authoritative platform, Redefine Web helped IECA reinforce its position as the leading voice in independent educational consulting. With a modernized website, a member directory designed for trust and usability, and an SEO-PPC strategy that significantly expanded its reach, IECA experienced exponential growth in visibility, traffic, and qualified leads.
Myles Scolnick
Peter Dolenc
Francis Strutt
