Ibemploy, a Latvia-based recruitment agency, needed a simple, intuitive website to serve both job seekers and employers. By designing a user-friendly interface, streamlining applications, and executing an effective SEO strategy, Redefine Web helped secure over 100 keyword rankings, 7,500 organic monthly visits, and a 4.2% conversion rate.
Ibemploy, a Latvian recruitment agency, connects businesses with the right workforce and provides job seekers with opportunities across Europe. They specialize in permanent and seasonal staffing for industries such as agriculture, manufacturing, and food production, while upholding the values of respect, reliability, and responsiveness to ensure a smooth process for both employers and candidates. To expand digitally and improve visibility, Ibemploy aimed to build a scalable recruitment platform that attracts both applicants and employers. Since their audience often lacked technical skills, the site needed to be intuitive, functional, and professional in appearance. For this, they partnered with Redefine Web to create a user-focused, results-driven solution.
Before working with Redefine Web, Ibemploy struggled with significant digital barriers that limited growth. Their recruitment process relied primarily on offline methods and referrals, making it more challenging to reach broader audiences in a digital-first market.
A key challenge was accessibility. Many job seekers, especially those from agricultural backgrounds, had limited digital skills. This meant the platform needed to be clear, simple, and easy to use.
Ibemploy also lacked search engine visibility. Competitors ranked higher for relevant keywords, leaving Ibemploy overlooked despite strong employer relationships. Without proper SEO, they missed out on organic traffic.
On the technical side, they needed a secure, mobile-friendly, and scalable website with fast load times, accessibility features, and an efficient backend.
Overall, Ibemploy faced issues in accessibility, visibility, and scalability—vital areas to succeed in recruitment.
Redefine Web created a digital transformation tailored to Ibemploy’s goals, starting with an SEO-optimized and highly accessible website that catered specifically to non-tech-savvy users. By focusing on intuitive design, straightforward navigation, and a streamlined application process, we ensured job seekers could quickly find and apply to relevant positions.
We conducted extensive keyword research and implemented on-page SEO best practices alongside off-site strategies to increase organic visibility. With a scalable, responsive, and modern backend, Ibemploy gained the ability to manage listings efficiently and attract consistent organic traffic.
Key steps included:
Our targeted strategy transformed Ibemploy into a strong digital player in the recruitment industry. With a user-focused website and a search-optimized design, the company ranked for over 100 keywords, achieved steady organic visibility, and delivered measurable results: a surge to 7,500 monthly visits and a conversion rate of 4.2%, marking a significant step forward in connecting employers with the right candidates.
Myles Scolnick
Peter Dolenc
Francis Strutt
