FreedomTax experienced poor Google Ads performance, characterized by low conversions and inefficient spending. Redefine Web conducted keyword research, optimized ad campaigns, and introduced LinkedIn Ads. The result: 40% higher conversions, 600% ROAS, and a 74% reduction in lead costs.
FreedomTax Japan simplifies tax filing by focusing solely on taxation, eliminating extras such as bookkeeping or payroll. Through automation and streamlined services, they offer affordable, efficient, and remote-friendly tax solutions for individuals and small businesses. Their lean model reduces overhead and passes the savings on to clients, making them a cost-effective option for quick and straightforward filing. However, they struggled with digital advertising, as ad spend failed to deliver consistent ROI. To address this, they turned to Redefine Web for expert support in restructuring and optimizing campaigns to drive sustainable growth in conversions and profitability.
Before working with Redefine Web, FreedomTax struggled with ineffective digital ads. Their Google Ads generated impressions but delivered poor conversions, resulting in wasted spend. Weak keyword research and broad targeting resulted in irrelevant traffic, while unoptimized landing pages and low click-through rates further hindered the results. Budget use was inefficient, with no precise adjustments or testing in place.
They also lacked a LinkedIn presence, missing a key opportunity to reach business professionals who matched their ideal audience. Overall, their campaigns lacked strategy, data-driven refinements, and ongoing optimization. This left them trailing their competitors, with campaigns that drained budgets but failed to drive growth. FreedomTax required a robust performance marketing framework that focused on measurable returns and sustainable scalability.
Redefine Web implemented a complete ad strategy overhaul designed to improve targeting, efficiency, and ROI. We conducted extensive keyword research to build more focused campaigns for Google Ads, tailored new ad groups for improved relevance, and actively managed campaigns with ongoing optimization. Once Google Ads showed stronger performance, we expanded to LinkedIn Ads to capture business professionals searching for tax solutions. The combination yielded a dramatic improvement in cost per lead and ensured high-quality conversions.
Key steps included:
Redefine Web’s ad optimization transformed FreedomTax from low-performing campaigns into measurable, ROI-driven success. Conversions improved by 40%, while LinkedIn campaigns drove high-quality leads with a 600% ROAS. The cost per lead decreased by 74%, resulting in efficient growth and consistent revenue from well-optimized digital campaigns.
Myles Scolnick
Peter Dolenc
Francis Strutt
