Beauté Aesthetics New York struggled with poor online visibility and low conversions due to a dated website and weak SEO. Redefine Web rebuilt its digital foundation with a redesigned site, SEO optimizations, and continuous performance monitoring — boosting leads by 166% and conversions by 27%.
Beauté Aesthetics New York is a leading luxury beauty and aesthetics clinic specializing in advanced treatments, cosmetic procedures, and wellness services for both men and women. Known for its modern approach to skincare and aesthetics, the clinic aimed to position itself as a premier destination for clients in New York seeking medical-grade treatments in a welcoming and professional environment. However, the clinic’s digital presence failed to reflect its sophistication and reputation. Their outdated website had poor navigation, slow speed, low conversion rates, and minimal SEO visibility, which limited new client acquisition. Beauté Aesthetics partnered with Redefine Web to redesign their website, improve user experience, and implement a strong SEO strategy. With an inclusive design, faster performance, optimized SEO-driven landing pages, and a structured approach to ongoing improvements, Beauté Aesthetics not only reclaimed its competitive edge but also established a scalable foundation for long-term digital success.
When Beauté Aesthetics approached Redefine Web in 2020, their main challenge was that their website did not reflect their premium brand image. Although the clinic had a strong reputation offline, its online presence was weak, resulting in stagnant growth and declining leads.
The website was slow, difficult to navigate, and didn’t guide users toward booking or contacting the clinic. Its overly feminine design also risked excluding male clients, making it less inclusive for the wider audience.
On the technical side, SEO was poorly managed. Important keywords were missing, landing pages lacked structure, and critical metadata was incorrect. This meant their services were not ranking for high-intent searches, limiting visibility against competitors.
Additionally, weak conversion tracking and analytics made it nearly impossible to understand user behavior or optimize campaigns effectively—competitors with better-optimized sites captured more traffic and leads.
To address this, Beauté Aesthetics urgently required a comprehensive design and a robust SEO strategy to align with their luxury image, attract new clients, and increase conversions.
Redefine Web developed a comprehensive digital transformation strategy, beginning with a complete website rebuild that incorporated a modern, gender-neutral visual identity to ensure inclusivity. A fast-loading, mobile-optimized platform was designed to streamline user journeys and maximize lead generation. Concurrently, our SEO team conducted in-depth keyword research, creating optimized landing pages for specific treatments with compelling calls-to-action. Structured data and schema markup were implemented to improve search engine visibility. Finally, performance tracking was integrated, allowing us to refine user behavior pathways.
Key steps included:
With a complete redesign, refined SEO strategy, and ongoing optimization, Beauté Aesthetics New York increased traffic quality, lead generation, and conversion performance. In just one year, the clinic saw an 88% increase in new users, 166% growth in leads, and a 27% higher conversion rate, ensuring long-term competitive strength in the beauty and aesthetics market.
Myles Scolnick
Peter Dolenc
Francis Strutt
