Banyan Technology faced challenges balancing budgets, staying ahead of Google Ads algorithm changes, and driving consistent conversions. By implementing a results-focused ad strategy — including keyword optimization, real-time monitoring, and customized campaigns — we boosted engagement by 320% while controlling costs and enhancing ROI.
Banyan Technology, founded in 2001, is a logistics innovator transforming over-the-road freight through API Carrier connectivity. Its LIVE Connect platform supports Truckload, LTL, Parcel, and Final Mile shipping with automation, real-time rating, predictive pricing, and cost management. Recognized on FreightWaves’ FreightTech 100 and Inc. 5000, Banyan drives transparency and efficiency by connecting shippers and carriers in real time. To expand visibility and generate qualified leads, Banyan partnered with Redefine Web on global Google Ads campaigns featuring aggressive optimization, monitoring, and budget control to maximize ROI.
Banyan Technology aimed to strengthen market visibility but struggled with running scalable campaigns. Rising competition in Google Ads led to higher cost-per-clicks, making it challenging to balance visibility with cost-effective bidding.
Frequent algorithm updates also necessitated constant monitoring, further complicating the task of maintaining consistent performance. As more freight tech firms entered the space, achieving strong conversion rates became increasingly challenging in a crowded and expensive market.
Banyan needed more than traffic — they required steady, qualified leads at a controlled cost per conversion. Without a streamlined, ROI-focused strategy, they risked slowing digital growth and falling behind competitors.
To address these challenges, Redefine Web delivered a highly strategic Google Ads approach leveraging advanced research, data-driven optimizations, and ongoing performance adjustments. We focused on sustainable cost control, high-value traffic growth, and conversion improvements aligned with Banyan’s business objectives.
Solutions Implemented:
By refining Banyan’s campaign strategies and implementing monitoring systems, Redefine Web achieved measurable improvements in ad performance. The result was a 320% increase in engagement, strong conversion rates, controlled cost per conversion, and consistent ROI that strengthened Banyan’s position within the logistics industry.
Myles Scolnick
Peter Dolenc
Francis Strutt
